We may have come up with as many as 3333 ideas for COOP Jednota over the years. If it’s not that many, the number must refer to the last Christmas campaign. That was the number of prizes in the consumer competition. But how do you communicate such a large number of gifts in a fun and comprehensible way and on a sheep farm? We were losing sleep over this. Fortunately! This is what inspired the apprentice, who was also losing sleep from his excitement about the coming Christmas. The shepherd has a solution for every situation, so he told him to count sheep. Enough spoilers, if you haven’t seen our Christmas video advert for COOP Jednota, watch it. It even comes in two versions!

As usual, the campaign ran on television, in print media, on radio and the internet, where, in the Advent Calendar game, people could experience the apprentice’s fate and count sheep every day. 16,430 contestants joined the online game, counting 3,719,804 sheeps. This is how we gave away a quarter of a million other gifts – it was Christmas after all. And not just any Christmas – a Christmas you wouldn’t even dream of!