The need for a separate cosmetic brand for our largest client opened up the possibility of fully immersing ourselves in an exciting new segment. The job was so attractive that four of our designers immediately jumped at the opportunity. This was a great chance to create the personality, DNA, name and consequently the shapes of the bottles and graphic design of the whole brand. If there's anywhere that less is more, it's cosmetics. Hence the simple design and only a minimum of room for color. Flags can represent what your mind allows. Roots, branches, blood vessels, a nerve network, a road map, hair...? Take your pick.