Jandl Wien developed a promotional campaign in the Wordrap format for the KSV1870.
Our campaign consists of a radio spot and two video productions.
Currently, the radio spot in Wordrap style on ORF and private radio in high frequency at the "drive time" played out and focused on abbreviations of financial terms. Visually, the target group is "picked up" with a promotional video in which selected KSV1870 testimonials "rap" the terms. The article is broadcast in several waves in front of the ORF business magazine Eco and played via online banners.
