The assignment and intention of the autumn campaign for Polus was to communicate the Fashion Days and attract as many people as possible to Polus for stylish autumn shopping. The form we chose used original and fresh visuals that stood out amongst both outdoor and digital competition. At the same time, we held on to the visual identity we have been building for our client.

Hence the emphasis on a ‘new style’ highlighted by the provocative pose of the model and the visual playfulness and colourfulness typical for all the Polus communication we produce.

Fashion Days were the core of Polus’ autumn activities. During this two-week event at the shopping centre, you could get advice on the best choice of clothes and fashion from well-known and respected stylists, have your make-up done by an experienced make-up artist and shine in professional photos.

Social network content was a special category of our communication, such as an autumn make-up tutorial or an ‘after video’ with the best of autumn days.