What do you need for a perfect summer? Definitely a stylish inflatable for the beach, an external charger for a festival, and a beach bag where you can pack everything. That’s why for our client, Polus City Center, we prepared a summer campaign, which can get you ready for the summer with shopping rewards.

When we were brainstorming for the campaign, we focused primarily on increasing the average spend and attracting customers to the shopping centre even during the holiday period. We therefore went for the “Shop And Gain” mechanism enabling customers to gain attractive summer rewards for their regular shopping. The campaign lasts until the end of August, so even late holidaymakers still have a chance to grab at least some of the cool stuff.

The campaign is deployed mainly in outdoor formats and in the online environment. Throughout the campaign, we have been exploiting the potential of social networks, Facebook and Instagram, using competitions and unconventional formats to engage and inform people.

The result is satisfied customers taking great summer gifts home every day.