At this point, there is no doubt that COVID-19 will make waves in the world and the brands’ marketing budgets will take a hit. In our hearts, we still believe that the crisis will bring us all together and the budgets will be eventually restored to their former state. What can we do in this transitional period, though? Let us get inspired together.  There are brands which enjoy taking jabs a...

This is what we’ve understood about the game – it is called football, but the ball is not actually a ball and it is not really played with the foot. Obviously we didn’t catch the magic, so if you have any explanation why more than 100 million people are so crazy about it, please let us know. We’ll be honoring the best one with a really good draft beer. Now let’s talk about the commercials. Like...

We know this year’s TOP Advertising Agencies Slovakia chart.And again we are the most successful agency with the highest gross income. For the eighth time in a row!We are happy and congratulate the other successful agencies as well.Source: http://www.kras.sk/taas/

Digital communication is on a roll. It changes markets and if you’re a brand, you have no choice under the pressure of its impact: either you adapt or you stagnate. But believe it or not, there were some who wouldn’t go without a fight. For the classic luxury fashion brands the world where everything can be done with a swipe of your finger on a display of a smartphone was a here be dragons zone. ...

The sun went down on the French Riviera where brightest minds of the communication industry came together. The week seemed like a strong cocktail in which the organizers poured everything from tech innovators, marketers and creatives to celebrities, movie directors, iconic musicians, fashion designers and many more. And despite the fact that the festival’s glamour resembles the Oscar night, the m...

It’s impossible not to admire the level of creativity that the creators of the festival put in every day and every single seminar. Thursday was just another proof of that. The highlight of the day was a World Record Guinness attempt to introduce “The largest lesson in creative thinking”. You just randomly go to a seminar only to find yourself between hundreds of delegates in a live brainstorming e...

Wednesday was by far the most amazing day in Cannes Lions. It’s very hard to choose the superlatives as every minute and centimeter of the festival is packed with brilliancy, but, oh boy, what a day. First and foremost, it was a great day for Slovak advertising as Wiktor Leo Burnett won a bronze in Creative Data. Congratulations for this amazing achievement. It all started with I...

Who would thought that the best marketing lesson will come from an actor? Out of the 100 speakers that took the stages in Cannes on Tuesday, the most surprising and professional talk came from Will Smith. The seminar was a mixture of sincerity, acting and entertainment that mesmerized everyone. The 47-year old started with an unusual confession about his biggest commercial hit Wild Wild West wh...