One of own brands of our client COOP Jednota is called “Mum’s Goodies”. As the name of the product range suggests, it contains products that will make food taste like it’s from mum. And this is precisely what the apprentice in our autumn campaign relied on.

The latest story from the sheep farm begins with the shepherd having an unlucky accident. Of course, it’s the apprentice’s fault, but he is clear-headed enough not to panic and to find a sensible solution to the situation he has caused. Watch our new funny video to find out what he’s done and how he and the shepherd cope with the trouble. Needless to say, the shepherd’s mum makes another appearance in the video.

The campaign communicates, in a funny way, the uniqueness of the Slovak specialities which take us back to the flavours of home cooking we know from childhood. As usual, the extended version of the TV advert had its exclusive pre-premiere on COOP Jednota’s Facebook page, one day before its TV launch. This is also how our client wants to express its gratitude to its most loyal fans for their support. The campaign was supported with print advertising and banners.