One of the popular consumer competitions for our client COOP Jednota is Kolesománia (Wheelmania). As the name suggests, the competition prizes have wheels, and because this year the prizes were particularly eco-friendly (hybrid cars, e-bikes and bicycles), Kolesománia was eco – eKolesománia. We adapted the campaign to this fact. The shepherd with his apprentice in the campaign were saving their legs as well as the environment. They were covered in sweat as they tried to breathe new life into their old Škoda, which must have been around since the Stone Age. So it may even remember the Flintstones. The music from such an iconic cartoon, where cars were powered by feet, suited us well, so we gave it a folk twist.

We gave the traditionally funny TV advert a sibling in the form of a traditionally funny radio advert. A web competition also attracted interest in the sold-out online environment. Those interested in another e-bike, hoverboard and shopping vouchers answered “eco-questions”, every day for two weeks.

eKolesománia completed its journey without an accident and crossed the finish line with a crew of new owners of beautiful e-wheel prizes.