After the success of the campaign entitled “Reclothe someone’s life for the better” with a yellow-orange visual, which flooded the streets of Bratislava, we decided to continue in the same minimalist spirit for the spring campaign. To accompany the refreshing headline “Bloom with shopping joy”, we chose an equally positive, though somewhat more elaborated visual. Thematically, we focused on spring, which finally also arrived in Polus, and invited customers to awake from their hibernation and let their wardrobe bloom after winter.