Does a shop which sells memories of something you have already experienced actually exist? In the time of writing this article, we can confirm that there is indeed one startup in Silicon Valley working on such shop. Until then, all of those captivating screens, as well as overtime, the daily routine and even our own laziness will prevent us from living our live to the fullest.

We wanted to highlight this in our new ad for Birell. It shows a simple story of a couple which decides to experience the unforgettable moments instead of the ordinary daily routine. The point is simple - live the moment, enjoy your experiences and turn them into amazing memories. Or, in the words of our art director: “Lift your asses from the couch and get outside.”

And while we are on the topic of amazing memories, we shot the commercial in South Africa with penguins, buffalos, leopards and lions. You will not see them in the final spot, but our key visual features, at the very least, one squirrel.

This is just the beginning, other pleasant things are already on the way.