The preparation before Easter must be meticulous. The apprentice from the COOP Jednota campaigns knows that, so he decided to shear the sheep before the festivities. While he was shearing, to make the time fly, he listened to some lively music. What also flew, this time out of the shepherd’s hand, was the key from a car he’d just won and wanted to show it off to the apprentice. So, the keys landed on the floor of the shed among the sheep, where the fearless shepherd dived resolutely without hesitation. How did it end up? Watch our funny video to find out.

As usual, the music we used was a folk rearrangement of a well-known song. The song was a legendary hit “Vidiečan” by Vidiek, which the apprentice sang along to while making up his own lyrics.

The campaign, titled “The Happiest Easter Reward” was the umpteenth one in the series of popular campaigns for one of our favourite clients, COOP Jednota. The client prepared an attractive competition for their clients to win cars and thousands of shopping vouchers. Our task was to prepare a generous campaign to include not only a TV advert, but also radio and print adverts. We also added Easter rewards on the web, with more videos where the shepherd and the apprentice presented competition prizes in their own funny way.