What’s the best way to promote Bratislava ZOO to local residents?

In cooperation with our client we decided to prepare a campaign that would say a lot even without unnecessary words. We tried to point out the simple fact that people no longer need to travel to see exotic animals, because they are virtually right in their ‘backyard’. It only takes a short drive for everyone to see a real sloth or orangutan. This is also the main idea of the whole campaign; we decided to emphasise that if anyone wanted to see these animals in their natural environment, they would have to spend thousands of euros on expensive flights and accommodation. At Bratislava ZOO, they only need one ticket costing 7 euros.